gala digital
China Focus

China Focus

Why China Solutions?

Did you know that, apart from Google, YouTube, and Facebook, hundreds of digital services are blocked in China, requiring brands to rethink their online strategy entirely?

Did you know that launching a website in China requires far more than just an ICP license, including compliance with local hosting, cybersecurity, and content regulations?

Are you aware of the emerging social platforms beyond WeChat, such as Douyin, Little Red Book, and Bilibili, and how they shape consumer behaviour and brand engagement?

Do you know how Chinese customers shop online, including their use of social commerce, super-app ecosystems, and mobile-first payment methods like Alipay and WeChat Pay?

Do you understand the B2B process in China, from supplier selection and contract negotiations to digital transactions and platform-based procurement?

Did you know that search behaviour and SEO in China operate very differently from Google, requiring Baidu-specific strategies and local content optimisation?

Are you aware of regional digital differences within China, where consumer preferences, platform adoption, and regulatory enforcement can vary significantly?

Do you know how to measure digital performance in China, given platform-specific analytics limitations and the need for alternative KPIs?

Are you confident in how to grade and manage digital security in China, including local standards, data privacy requirements, and compliance monitoring?

We have a long, long list.

China is one of the most complex digital markets in the world. Its platforms, regulatory environment, infrastructure constraints, and user behaviours differ fundamentally from Western markets. For enterprise organisations, success in China requires not experimentation—but precision, governance, and reliability.

What We Do?

Our China Solutions is an integrated, enterprise-ready delivery model.

gala digital supports organisations that require consistency across markets while adapting to China’s unique ecosystem. We help Digital leaders, marketers and IT teams establish and scale a compliant, high-performing digital presence in China. Our approach combines strategy, technology, compliance, and growth—delivered with clear governance, defined ownership, and measurable outcomes.

We operate as a long-term partner, not a campaign vendor.

China Digital Strategy & Market Entry


  • Market feasibility and opportunity assessment
  • Competitive and audience analysis within China
  • Go-to-market strategy for entry, expansion, or consolidation
  • Brand and value proposition alignment for Chinese audiences
  • Definition of China-specific KPIs aligned with global reporting

China-Ready Digital Infrastructure


  • Website and platform architecture for Chinese audiences
  • Hosting strategy (Mainland China vs. offshore)
  • Performance optimisation behind the Great Firewall
  • CMS and enterprise technology stack adaptations
  • Integration with China platforms such as WeChat and Baidu

Compliance, Security & Risk Management


  • ICP filing and website compliance
  • Data privacy and cybersecurity regulations
  • Content governance and approval workflows
  • Platform-specific compliance constraints
  • Risk mitigation for sustained operations

User Experience Design for the Chinese Market


  • Mobile-first design for super-app and social commerce usage
  • Intuitive navigation patterns familiar to Chinese users
  • Localized content and visual design that resonate culturally
  • Optimized checkout flows and payment integration (WeChat Pay, Alipay)
  • Cross-device consistency and performance optimization

China Digital Marketing & Growth


  • Baidu SEO and SEM
  • Social platforms including WeChat, Xiaohongshu, Douyin and Weibo
  • Content and influencer (KOL/KOC) programs
  • Paid media strategy with transparent performance metrics
  • Lead generation and conversion tracking adapted for China

Data, Analytics & Continuous Optimisation


  • Analytics and measurement within China’s platform ecosystem
  • Solutions for attribution and tracking limitations
  • Clear, executive-level reporting for global and regional teams
  • Continuous optimisation based on performance data

Who This Service Is For?

China solutions are designed for organisations of all sizes.

Large enterprises entering China benefit from our expertise in governance, compliance, and operational oversight, helping them navigate complex regulatory requirements and establish a secure, high-performing digital presence.

Small and medium businesses seeking to establish a presence or scale their digital operations receive tailored guidance and support. We help these organisations understand the unique dynamics of the Chinese market, optimise their infrastructure, and create strategies that drive engagement and growth.

Global brands looking for tighter alignment between their headquarters and China teams can leverage our integrated approach. We ensure seamless coordination across regions, enabling consistent brand messaging, streamlined operations, and measurable results.

We cater to both big and small businesses, providing each with strategic insight, operational support, and practical guidance tailored to their scale and objectives.